Betting brand betPawa’s Chief Commercial Officer Ntoudi Mouyelo has said the company is keen on supporting the creative industry as part of its contribution to economy building. betPawa was among the sponsors of the October 20-22 Trace Festival attended by thousands of people and hundreds of artists from across Africa. ALSO READ: PHOTOS: How the inaugural Trace Awards and Festival went down in Kigali “When we sponsor an event such as this one, it is not about us, it is about the artists that are attending. One of the best ways to support the economy is to invest in the creative industry,” Mouyelo said, in an October 24 press statement. ALSO READ: Trace Awards: What African artistes told Kagame The company also sponsored popular Cameroonian artists Maahlox Le Vibeur, Koppo, and Mani Bella - famed for the hit song ‘Les Gros Ways’ - who attended the Trace Festival following a partnership with betPawa. They got a global platform to present their hit song which sensitises punters on responsible betting. “It is 50-50, you need to come to us with ideas that make sense to us and to you,” Mouyelo told artists during his presentation on Friday, October 20, at a Trace panel. The prestigious music and creative industry event which also marked Trace’s 20th anniversary, took place at BK Arena in Kigali, Rwanda. ALSO READ: Bruce Melodie on being first Rwandan musician to win Trace Award The festival gave the trio a global platform to showcase their talent and tap into the creative industry’s key networks. It featured a three-hour live televised music ceremony, a two-day cultural festival designed to empower music creators and fans, an awards tour, and screenings in Africa, Europe, the USA, the UK, Brazil, the Indian Ocean, and the Caribbean. Mouyelo said the company was focused on going beyond betting by seeking partnerships that help build businesses and the community. About betPawa betPawa is a mobile sports gaming brand, established in 2017 which today operates in 11 countries in Africa. The betPawa brand is known for its support of sports and music, as well as campaigns like the Dream Maker, which seeks to give back to communities by making their BIG dreams come to life. The brand betPawa is owned by Mchezo, a company headquartered in Kigali, Rwanda.
