A four-day Africa in Colors festival (AIC) extravaganza, kicked off in Kigali on Thursday, September 7, aiming to showcase the rich tapestry of African creativity and culture. Entrepreneurs, tech gurus, investors, and innovators from over 40 countries worldwide are in the Rwandan capital to exchange ideas, share best practices, and envision a prosperous future for Africa's creative landscape. The AIC is more than just a festival; it's a vibrant hub for the continent's creative industries and a testament to the burgeoning talent that Africa has to offer. ALSO READ: Weekend bliss: Five must-attend events in Kigali The 2023 edition, which is coming to Kigali for the third time, brought together individuals and innovators from diverse backgrounds and industries, all united by their passion for art, music, fashion, gaming, and film. ALSO READ: Africa in Colors festival to return At its core, AIC serves as a vital platform for connecting creative industry professionals, fostering collaboration, and creating a robust network that transcends borders. It's a space where artists, entrepreneurs, tech pioneers, investors, and decision-makers converge to explore the incredible potential of the African creative sector. Four pillars of creativity AIC shines a spotlight on four key sectors within the creative industry: fashion, art (encompassing music, theatre, painting, and visual arts), gaming, and film. By bringing together stakeholders from these domains, the festival aims to unravel the intricate web of interactions that drive these industries. It delves into the benefits of each player in this creative ecosystem, contributing to the growth and development of Africa's cultural and artistic heritage. ALSO READ: Africa in Colours festival to resume virtually The festival's programme includes insightful roundtable discussions, startup pitches, exhibitions, business-to-business meetings, dynamic summits, and engaging panel sessions, among others. These platforms offer an opportunity for thought leaders and industry experts to share their experiences, discuss challenges, and highlight successes in the creative sector. As Africa's creative industry continues to evolve, AIC serves as a catalyst for sustainable growth, job creation, and economic value across the continent. A gathering of visionaries AIC has attracted a diverse array of attendees, including pioneers in technology, culture, and the creative industry. Entrepreneurs, tech gurus, investors, and innovators from over 40 countries worldwide have come together to exchange ideas, share best practices, and envision a prosperous future for Africa's creative landscape. ALSO READ: Cultural Heritage body in fresh quest to promote creative industry under new pact Among the participants are individuals like Alice Kamasoni, a Visual Arts Value Chain Development Specialist at Rwanda Cultural Heritage Academy, and Arthur Germond, the Country Director for Agence Francaise De Development. Jean Claude Nkulikiyimfura, the Executive Director of the Agahozo-Shalom Youth Village, and Dr. Nozipo Maraire, Africa's first black female neurosurgeon and contemporary art collector, are also gracing the event with their presence. Eddie Hatitye, the Executive Director of Music In Africa Foundation also adds to the roster of attendees. More than just discussions While AIC is undoubtedly a platform for meaningful discourse and collaboration, it also boasts an exciting entertainment lineup. Participants can groove to the rhythms of a music concert, revel in the creativity of a fashion show, and indulge in a delightful brunch experience. Pop-up shops, immersive gaming, and an array of engaging activities promise to keep festival-goers thoroughly entertained.