Eight years ago, Crayons Couleur LTD, a luxury branding, marketing and communications firm, was born in Mauritius. Today, the firm extends over its country of origin, to Seychelles, Reunion, and Europe, where it has serviced a number of blue-chip firms operating across sectors.
As part of their plan to further widen their market and serve their clients better, on September 9, the company officially launched operations in Rwanda over a breakfast meeting at Marriott Hotel Kigali.
Nurveen Ratty, the Founder and Executive Creative Director of Crayons Couleur Ltd, said that Rwanda is the ideal place to invest regionally.
"Rwanda is well-positioned to act as a stepping-stone to access nearby Anglophone and francophone markets. Adding to this, Rwanda has an efficient doing business infrastructure and a welcoming and secure climate for residents,” Ratty noted.
"Not only do we foresee Rwanda welcoming foreign investors which will increase the demand for ‘out of the crowd’ marketing support, but the pace at which Rwanda is growing and how it is positioning itself--as a reliable provider of quality financial services operations, of high standards of real estate activity, as a leader in good governance, and soon as a well-connected air hub—its most natural progression is to now brand itself and its sectors on par with leaders in the global league,” he added.
Areas of business in which Crayons Couleur has been active include financial services, real estate, tourism, manufacturing, export, investment promotion, and recruitment, amongst others.
The launch, which was attended by different professionals from key private and public sector bodies of the country, had Ratty explain the story of Crayons Couleur, what it does, and why the firm eyes not only the Rwandan but the East African region market.
"Crayons Couleur offers a 360 degrees service in the sector-ranging from marketing audits and strategy, branding, advertising, digital marketing, communications, public relations, event management, social media management, media buying as well as outdoor media,” Ratty said, adding that it is a one-stop shop where clients get a thorough and coherent accompaniment in meeting the targets they are pursuing for their business growth.
"The reason why Crayons Couleur ‘stands out of the crowd’ of regular marketing or advertising agencies, is because of its unique offering. Our innovative approaches are centred on both managing customer expectations and our clients’ exact expected output-monitorable and quantifiable,” the founder said.
To reach out to Crayons Couleur, one can visit their website, or visit their office in Nyarutarama.