Cogebanque Plc concluded the 'Tugendane na Cogebanque 2023' campaign by presenting the final prizes to their esteemed customers, Cogebanque agents, and outstanding staff members.
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In the course of the campaign, which ran from February 2nd to March 31, over 200 Cogebanque customers and agents received different items, including Motorcycles, laptops, tablets, sports bicycles, home appliances like TVs and fridges, as well as smartphones and other branded materials.
Ines Rosemary Umuhoza, a Cogebanque customer who won a motorcycle, said she had never regretted working with the bank for more than five years.
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"I frequently use the push and pull service, which almost never has issues at the bank. But even when there’s any issue, I like the quick assistance I get. Now, being recognised by Cogebanque means even more," she enthused.
The two-month campaign aimed to encourage Cogebanque retail account holders to adopt digital banking platforms and alternative channels as their preferred way of transacting whenever they are in need of banking services.
It was also meant to highlight the bank&039;s commitment to innovation while also providing customers with a seamless and convenient banking experience; which was ‘an enormous success’ according to the acting Commercial Director, Songa Rwamugire.
He reaffirmed Cogebanque's continued commitment to providing their clients with a banking experience that is convenient, secure and accessible, as well as access to the finest banking services and support.
‘Tugendane na Cogebanque 2023’ campaign included a range of initiatives, such as media engagement, promotions during the Tour du Rwanda 2023 cycling competition, and targeted advertising, all aimed at helping customers understand the benefits of digital banking and alternative channels, how to get the most out of the bank’s platforms, and how to access financial services in a way that promotes a sustainable economy.
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It was proven to be popular among customers with different demographics who use the bank’s mobile app, cards, and online banking platforms.
And ever since, according to the Head of Retail, Pierre Seruhungo, the bank has seen a significant increase in the number of customers using the platforms to manage their finances, as well as an increase in the customer satisfaction.
"As a bank, it is our responsibility to make it as easy as possible for our customers to access their money and execute transactions at any time and from any location. All of this naturally fits with the nation’s goal of transitioning to a cashless economy, a goal that we, as a bank, wholeheartedly support,” he said.
Customers won prizes in the target draws that were conducted during the Tour du Rwanda, for which it is a Gold Sponsor, and on a monthly basis after the event for the big prizes, something which encouraged customers who had inactive or dormant accounts to reactivate them before taking part in the campaign.
"We believe that digital banking is the future of banking,” said the acting Head of Digital Banking and E-channels, Flory Rukokora, adding that Cogebanque’s digital platforms were already designed to provide customers with smooth and efficient banking experience, no matter where they are.
With the ‘Tugendane na Cogebanque 2023’campaign now closed, Cogebanque is looking forward to continuing to provide its customers with innovative and convenient banking services, as well as, staying at the forefront of digital banking technology.
Cogebanque (Compagnie Generale de Banque Plc), started in 1999, is a Rwanda-based commercial bank licensed by the National Bank of Rwanda.
It has 28 branches, over 600 agents and 36 ATMs across the country. These are supported by mobile banking (USSD on *505# and the mobile app ‘Coge mBank’), cards (Mastercard and Smart Cash), and internet banking delivery channels accessible through different media.
Cogebanque is one of the fastest growing banks in Rwanda and it provides a comprehensive range of products and services targeted at corporate, SME, and retail customers.