Editor,

I have noticed a couple of billboards around town that have expired messages. Some of the billboards are advertising campaigns that ended a while back.

In the field of communications, it is important that institutions that own billboards make sure that the messages they are posting are updated. For messages to be effective, they have to be timely.

Otherwise, the target audience will have a negative perception towards the product being advertised or the company itself.

Steven Mugema