Airtel Rwanda and ZTE have launched a new "affordable” smartphone package aimed at expanding digital access and smartphone ownership across the country.
Under Airtel&039;s "HITAMO IBIRENZE” proposition, customers can purchase ZTE Blade A36 smartphone for Rwf119,000 and receive connectivity benefits at no extra cost, including one month of unlimited calls to all networks and 1GB of daily data for 30 days.
According to ZTE, the Blade A36 features a 6.7-inch display, a 5000mAh battery, 64GB of storage, and a 13MP rear camera, making it suitable for customers who want to stay connected, work, learn, and enjoy digital entertainment.
The initiative, unveiled on June 11, 2026, is part of Airtel Rwanda’s efforts to increase smartphone adoption and promote digital inclusion by making both devices and connectivity more affordable and accessible. It also supports Airtel’s "SWITCH TO MORE” or "HITAMO IBIRENZE” campaign, which focuses on giving customers greater value, convenience, and access to digital services, according to the telecommunications company.
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Expanding access to digital services
Through the "HITAMO IBIRENZE” proposition, Airtel Rwanda offers customers nationwide 4G coverage, affordable smartphone options, and flexible financing plans available through Airtel Service Centers.
Customers also benefit from NiZero Money Transfers, which allows free transfers across all networks and banks through Airtel Money, as well as voice and data bundles ranging from Rwf100 to Rwf5,000. Other benefits include access to the My Airtel App and enhanced measures to protect customers from fraud and scams, the telecom explained.
Speaking during the launch, Airtel Rwanda Managing Director Sujay Chakrabarti said the partnership reflects the company’s commitment to delivering meaningful value to customers.
"At Airtel Rwanda, we believe digital access should not be a privilege but an opportunity available to everyone. Through our ‘HITAMO IBIRENZE’ proposition, we are committed to giving customers more connectivity, more value, more convenience, and more opportunities to participate in Rwanda’s growing digital economy,” he stated.
"Our partnership with ZTE brings this commitment to life by making quality smartphones more affordable and accessible, helping more Rwandans enjoy the benefits of a connected future,” he said.
The partnership also reflects a shared commitment by Airtel Rwanda and ZTE to bridge the digital divide through affordable technology solutions.
ZTE has worked with Airtel for more than a decade, supporting network infrastructure and digital services.
"At ZTE, we are committed to developing innovative technologies that make digital experiences accessible to everyone,” said ZTE Rwanda Managing Director, Du Hailun.
"Through our partnership with Airtel Rwanda, we are pleased to bring the ZTE Blade A36 to more consumers across the country, combining quality, reliability, and affordability in a device designed for everyday digital life,” he added.
Hailun confirmed that the ZTE Blade A36 is now available at all Airtel Service Centers across Rwanda.
"Customers are encouraged to visit their nearest Airtel shop to purchase the device, explore financing options, and discover Airtel’s full range of products and services,” he said.
Both companies also revealed plans to expand their collaboration by introducing more smartphone models for different customer segments, including premium devices.
It is expected these offerings will be supported by affordable financing solutions through Airtel Money, giving customers greater flexibility in purchasing smartphones.