Minister of Sports Nelly Mukazayire has emphasized Rwanda’s growing sports industry as a key pillar for the country’s economic transformation, citing increased investment, expanding tourism opportunities, and structured talent development.
She made the remarks on Wednesday, April 8, in Washington, D.C., during a high-level roundtable hosted by the Atlantic Council, an organization that promotes U.S. cooperation with allies on global challenges and provides timely insights to policymakers and the public.
ALSO READ: Revisiting Rwanda’s major sports sponsorship deals since 2018
During the meeting, Mukazayire outlined Rwanda’s deliberate efforts to position sport as both an economic and social catalyst. She pointed to continued investments in infrastructure, strategic international partnerships, and the hosting of elite competitions that are steadily elevating the country’s global sporting profile.
ALSO READ: Govt eyes Rwf30bn from sports tourism by 2029
The country has also expanded its global footprint through strategic partnerships, notably through Rwanda Development Board agreements with the LA Clippers and the LA Rams. These deals make Rwanda the first African nation to sponsor teams in both the National Basketball Association and the National Football League, reinforcing the global "Visit Rwanda” brand.
According to the Sports and Culture Sector Strategic Plan, these initiatives are projected to generate over Rwf30 billion from sports tourism and events by 2029, highlighting sport’s growing contribution to Rwanda’s broader economic development agenda.