Simba Supermarket continues to set the pace in everyday retail by delivering quality products that meet the needs of modern households while remaining accessible and affordable. Built on convenience and trust, Simba has grown into a dependable shopping destination where customers can find essential goods alongside premium selections without compromising on price or comfort.
Over the years, Simba has earned a strong reputation as a neighborhood supermarket, blending locally sourced essentials with carefully selected international brands. This balance ensures customers enjoy both freshness and variety, whether shopping for daily household needs or premium imported products.
International
Simba Supermarket takes pride in offering a wide range of international brands, including products imported from Europe and beyond. Customers have access to premium products from countries such as France, Belgium, Turkey, Germany, United Kingdom and Italy, among others.
Premium brands
Shoppers can choose from a wide selection of globally recognized brands, including Everyday, Boni, and Pringles; as well as Nestlé, Mondelez, and Astonish cleaning solutions. The range also features trusted household appliances and Nivea personal care products.
In addition, customers can find the Belle France brand, Président cheeses, Intermarché products, Moulinex electronic appliances, and Arc Luminarc glassware. The assortment is further enriched with Galafalo and Riscossa pasta and sauces, Adragna pet food, Grand’Or cheese, and a refined selection of fine wines such as La Fiole, 62 Anniversario, Prosecco, and renowned sparkling wines by Liboll.
Simba offers a wide range of high-quality food and beverage products carefully selected to meet the everyday needs of Rwandan households. Customers can find fresh and packaged essentials such as bread, cheese, pasta, corn flour, ice cream, cooking oil, baking ingredients, juices, and milk—bringing together trusted staples and premium selections under one roof.
Household appliances
Simba’s household appliances section features products known for innovation, durability, and modern technology. From televisions and refrigerators to cookers and workout equipment, customers have access to reliable appliances designed to enhance comfort, efficiency, and modern living.
Simba has carefully curated a range of lifestyle and personal care brands that meet strict international quality standards. The selection includes globally recognised body washes, shampoos, and lotions formulated to balance effective cleansing with skincare benefits, as well as baby essentials and home care items such as air fresheners—ensuring quality care for every member of the household.
Simba Supermarket Ltd Managing Director Joseph Mutabazi said the company works closely with manufacturers to ensure imported products maintain their original quality while remaining accessible locally.
"This approach reflects our commitment to bringing the world's best products closer to Rwandan consumers, all on affordable terms,”he said.
Quality and affordability
Quality at Simba does not come at a premium cost; it is a core pillar of the supermarket’s business model, supported by direct sourcing from manufacturers. Pricing is continuously reviewed to ensure customers receive strong value for money, particularly on essential goods and fresh food that form the backbone of most households.
"Through efficient supply chains and strong partnerships, Simba is able to offer competitive prices while maintaining consistent quality," Mutabazi noted, adding that this makes the supermarket a trusted choice for families and individuals alike.
Accessibility
One of Simba’s key strengths lies in its customer-focused store network. Simba brings a full-service supermarket experience closer to customers by strategically locating its outlets within residential areas, making everyday shopping more accessible, efficient, and comfortable.
This proximity model saves time and reduces stress, reinforcing Simba’s position as a true neighborhood supermarket and one-stop destination for Rwandans, offering a comprehensive range of products that meet everyday household needs under one roof.
Expansion
As demand grows, Simba Supermarket is expanding its footprint to reach more customers across the country. A new branch in Gahanga, Kicukiro District, is set to open soon, further strengthening Simba's presence and bringing convenient shopping closer to residents.
"Simba is redefining the traditional model where instead of customers going to the supermarket, the supermarket now comes to them,” Mutabazi noted.
Currently, Simba operates 12 branches across Kigali and two in the Western Province (Rubavu and Musanze), ensuring consistent standards of quality, service, and accessibility across regions.
Across every product category, Simba applies a careful selection process to ensure all international brands meet high global standards. By combining global sourcing with efficient supply chains, Simba consistently delivers high-quality products at affordable prices.
Through strong international partnerships, community-focused locations, and a clear commitment to quality, Simba Supermarket brings everything customers need under one roof, ensuring a convenient shopping experience for customers.