Nigerian Afro dancehall artiste Onyido Nkemjika, popularly known as Ketchup, has said he is open to working on various music projects with Rwandan artistes during his stay in Kigali.
Ketchup arrived in Kigali on Saturday, November 22, and was quick to say that he is "eager to explore the local sound, and ready to create cross-border projects” with fellow artistes in Rwanda.
Kigali becomes the singer’s first stop on his East African media tour ahead of releasing his upcoming album "Turn of the Mack.”
"This is my second time in Kigali. It feels amazing. It feels good to be here. The sun is shining, everybody is happy,” he said.
"We’re here to continue the ‘Turn of the Mack” tour. I’m dropping a brand-new album next year and promoting my video ‘Karma Go Come,’ which I’ll officially launch here in Kigali on Monday before anywhere else in Africa.”
https://x.com/NewTimesRwanda/status/1992215015915393289?t=5bElGfz2EvHn_EnaLkh--w&s=19
He said he holds personal ties with Rwanda because he admires its calm, fast-growing environment
"Rwanda is a beautiful place. There’s always too much happening here,” he explained.
‘Pam Pam’, the hit that change Ketchup’s life
Ketchup reflected on his breakthrough single, "Pam Pam” as a "stubborn” hit that refuses to fade.
"Even till now they still play it. Big up all DJs and presenters. It’s totally amazing for me.”
Beyond Pam Pam, he also dropped a collection of widely loved songs, including "Mama,” "Holy M.I.C,” "Baby Paulina,” "Coco Banana,” "Pay As You Go,” and "Enjoy Yourself.”
His forthcoming album "Turn of the Mack” carries a personal message. He says the project represents a comeback and speaks to anyone who has ever been overlooked or underestimated.
"This one means a lot to me. It’s for everyone who has been betrayed or looked down on. As long as the sun rises in the morning, your story is not over.”
As part of the rollout, he will debut the music video for "Karma Go Come” exclusively in Rwanda, a gesture he describes as a special surprise for his East African fans.
Thoughts on the Rwandan music market
Ketchup believes Rwanda’s music industry is growing but still has more potential to unlock.
"We need to push a little bit more. There’s room for improvement,” he said. "That’s part of why I’m here, to push that energy. I believe in one Africa. United Africa. We should help each other grow.”