As Rwanda and the world begin the last week of the month dedicated to raising awareness on breast cancer, one message must outlive the pink ribbons and social media hashtags: early detection saves lives. The moving testimony of the Dutch Ambassador to Rwanda, who publicly shared her experience with breast cancer, is a powerful reminder of that truth.

Her story is not one of despair but of resilience—and of the lifesaving value of vigilance. She discovered the disease early, acted promptly, and today she stands not only as a survivor but as a messenger of hope. In her words and courage lies a lesson for all women and indeed for all of us that regular screening is not merely a medical recommendation but a form of self-preservation.

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In Rwanda, efforts to raise awareness and provide screening have grown steadily, thanks to the government and partners who continue to invest in health infrastructure and community education. But even with this progress, too many women are still diagnosed when it is too late for effective treatment. The reasons vary to include limited access to screening, fear, stigma, or lack of awareness. However, the cost remains the same: lives lost that could have been saved.

It is time for a renewed, year-round campaign that moves beyond October. Awareness must translate into consistent action. Health institutions should make screening more accessible; employers can integrate regular health checks into workplace wellness programmes, and community health workers should continue taking the message to every corner of the country.

Breast cancer is not a distant or foreign problem—it affects mothers, daughters, sisters, and friends among us. The Dutch ambassador’s openness about her journey offers an important cultural shift: breaking the silence that often surrounds cancer. Her recovery is proof that early detection changes everything—it turns a potential tragedy into a story of triumph.

As the pink lights dim and the campaigns wind down, Rwanda must keep this fight alive. Every woman who takes the step to be screened is a victory; every life saved, a reason to persist. Because in the fight against breast cancer, timing is not just important; it is everything.