Fitnesspoint showcases martial arts at PFL Africa Championship in Kigali
Monday, October 20, 2025
FitnessPoint coaches led live demonstrations of martial arts exercises, interacted with fans, and showcased the brand’s expanding range of fitness services. PHOTOS BY OLIVIER MUGWIZA

On October 18, as the BK Arena in Kigali hosted the thrilling PFL Africa Championship, FitnessPoint marked a major milestone in its partnership with the Professional Fighters League with an engaging stand at the event.

Throughout the day, FitnessPoint coaches led live demonstrations of martial arts exercises, interacted with fans, and showcased the brand’s expanding range of fitness services—highlighting their commitment to promoting combat sports and wellness in Rwanda and beyond.

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Ole Haugom, co-founder and CEO of FitnessPoint, emphasised the significance of the collaboration with PFL Africa, describing it as a meaningful step in supporting professional fighters and promoting MMA in Rwanda.

"We’re basically helping the fighters by giving them access to train at our gym, we even hosted female fighters at our facility for training and other events they want,” he said.

Fighters pose for a photo after a warm-up session.

Looking ahead, Haugom sees the partnership between PFL and Fitnesspoint as part of something much bigger for the sport on the continent.

"It’s a great start, mixed martial arts is big all over the world, and it’s about time it comes to Rwanda too.”

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A coach at FitnessPoint, Pascal Niyibizi, highlighted that the broader impact of mixed martial arts’ growth on Rwanda&039;s sports scene is encouraging Rwandans who are interested in boxing and martial arts to explore what FitnessPoint offers.

Throughout the day, FitnessPoint coaches led live demonstrations of martial arts exercises, interacted with fans, and showcased the brand’s expanding range of fitness services. Photo by Mugwiza

"We have boxing classes here, and I’d really encourage people to learn and fall in love with the sport. I believe there will be many more opportunities to compete in boxing in Rwanda,” he said.

Niyibizi also sees the collaboration with PFL as a powerful moment for both the gym and combat sports fans in Rwanda.

"It’s a great image for FitnessPoint and shows that we’re doing professional-level sports here in Rwanda, and as Rwandans, we’re lucky to have another sport added to those we already know — and one that could bring benefits in different ways, ”he added.