The Kenyan Catholic Church has introduced a new brand of altar wine for Holy Mass after the previous one became widely available in local bars, the BBC reported.

Simply labelled Mass Wine, the new sacramental drink bears the coat of arms of the Kenya Conference of Catholic Bishops (KCCB) and an official signature to certify its authenticity.

ALSO READ: Kenyans triggered after Spanish tourist pours beer down elephant trunk

"The newly approved wine is not for sale at any business outlet, but is imported and owned by the KCCB, and only distributed to the dioceses," Archbishop of Nyeri Anthony Muheria told the BBC.

The move has been welcomed by the Catholic faithful, who believe that the previous brand had lost its sanctity due to its widespread use outside the church.

Wine is used at Mass to symbolise the blood of Jesus Christ and is normally drunk by the priest. On some occasions, it is given to the congregation as well.

ALSO READ: Smugglers of rare African ants plead guilty before Kenya court

The old wine, which was distributed by a local alcohol manufacturer, was widely sold in liquor shops, hotels, bars and supermarkets.

"It has become common that, unfortunately, the former wine is readily available in secular outlets and bars," Archbishop Muheria said.

After exploring several wine options, the Catholic Church in Kenya settled on a South African vintage.

Read the full story here.