Coca-Cola has relaunched its global "Share a Coke" campaign, bringing back personalised Coke bottles featuring individual names. The campaign, first introduced in 2014, replaces the brand's logo with popular first names and encourages consumers to connect through shared experiences.
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The initiative targets a new generation of consumers, particularly Gen Z, who are increasingly drawn to authentic, personalised experiences both online and offline.
The company says the campaign aims to highlight real-life social interactions at a time when traditional communal spaces are becoming less common.
Personalised Coke bottles are now available in stores, supermarkets, and entertainment venues countrywide.
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As part of activities to mark the return of the campaign across Rwanda, Coca-Cola alongside its authorised bottler, Brasseries et Limonaderies du Rwanda (BRALIRWA) invited consumers for a series of unique "Share a Coke" experiences, complemented by a variety of exciting activities.
Throughout the day, guests created lasting memories and new connections, sharing personalised Coca-Cola bottles.
"In today&039;s digital world, it is important to celebrate the unique bonds of friendships and celebrate this important human connection. Share a Coke reminds us that memories happen when we come together and experience the real magic of human connection; those spontaneous moments of laughter, stories, and genuine connection, shared over Coca-Cola, make life so special," said Charli Azanfack Dongmo, Senior Director, Frontline Marketing of the West, Islands and Mid-Africa at Coca-Cola Africa.
"We’re excited to be working with Coca-Cola to bring the Share a Coke campaign to life across Rwanda. This reflects our ongoing commitment to delivering unforgettable experiences that resonate with people in a personal and meaningful way,” said Ethel Emma-Uche, Managing Director, BRALIRWA.
"Close to home, consumers can experience the campaign nationwide at supermarkets, popular eateries, and social hotspots, where attendees can participate in a variety of memorable experiences designed to unlock the magic of personalised connection,” he added.
In addition to in-person events, the campaign will have a digital presence on TikTok, Instagram, and X (formerly Twitter), with users encouraged to share their experiences using the hashtag #ShareaCoke.