In the ideal world, everything connects; the man from whom you buy groceries gets his hair cut by the woman who teaches your children. The success of peaceful coexistence, in its potential perfection, relies heavily on independence and inter-dependence - a political, economic and social circle of life in which things feed off each other.Unsurprisingly, this extends to and focuses on governance. As we place and vote our faiths in others, how does the linear hierarchy of responsibility become a circle?This is the place of media, to inform and inspire both government and populace. To engage with them and have them engage with each other.As Rwanda progresses, it leaves much of its past behind; as it moves towards relationships with Britain, the United States and China, the use of English and even French penetrates the decision makers in the country.But the people of Rwanda, for the foreseeable future, speak Kinyarwanda, and as much as the administration is spearheading efforts to diversify culture and coin, the masses must never be left behind.The launch of Izuba is the first of many steps towards a strong and competitive daily Kinyarwanda media society. The resident and incumbent papers are strong, but can always be stronger, and currently publish once a week. Despite the ‘African time’ so many speak of, life in Rwanda and Africa can change in far less than a day, and insightful and timely information is vital.As the vastly dominant language of the country, Kinyarwanda-focused media is essential in the bigger operation of moving from an audio-based to visual-based society. The seeds of 1994 were spread through the winds of rumours; soft lips pressed to soft ears.The act of reading; the ability to see the sturdy, cemented words that remain in their state long after the eye sleeps is so important to the development of a civil and dynamic society, at once the clients and participants of building the country.Ends