Bank of Kigali has officially launched the 'Bigereho na BK' campaign, an initiative designed to empower individuals, businesses, and farmers with financial solutions that drive real growth. The campaign was unveiled on March 21, 2024, in Rubavu District, following a series of customer visits led by BK’s Chairman of the Board, Eugene Ubalijoro, and CEO, Dr Diane Karusisi.

These visits provided an opportunity for BK’s leadership to listen to customer concerns, understand their financial challenges, and introduce them to tailored solutions that meet their evolving needs.

"We want to move beyond simply offering loans. This campaign is about changing the way people see financing—it’s about using it as a tool for growth,” said Dr. Diane Karusisi, CEO of Bank of Kigali. "Bigereho na BK is focused on helping Rwandans achieve their ambitions without unnecessary barriers.”

The campaign reinforced several key financing solutions, including: