A new research book titled ‘Effect of Digital Creative Industry and Culture Promotion” sheds light on how Rwanda’s creative industry can drive economic growth while preserving cultural heritage.

Co-authored by Jean Claude Mbera and Ephraim Rugazura, the book was published by LAP LAMBERT Academic Publishing in London, United Kingdom, on February 21, 2025.

The book examines various sectors within the creative industry, including film, music, visual arts, design, fashion, and digital media. It highlights key players such as artists, policymakers, financial institutions, and cultural organizations, who stand to benefit from the sector’s transformation.

According to Mbera, the research provides practical solutions for managing income generated by the creative industry. It outlines strategies such as policy reforms, public-private partnerships, and innovative funding models to help artists access financing.

"The main aim of our research is to guide decision-makers in shaping a sustainable creative economy. We also want to raise awareness among artists on how they can transition from the creative industry to a thriving creative economy,” he told The New Times.

The book also delves into the need for digital transformation in Rwanda’s creative industry, emphasizing how technology can enhance the visibility and marketability of Rwandan art on the global stage.

"We want to digitalize our arts from handcrafts to fine arts and mass media, so that Rwandan art can have its own significance. Rwanda needs a distinct artistic identity in the global market, beyond just Imigongo.”

"There are many cultural symbols that can represent us, and through digitalization, we can showcase them and create economic value from our local production,” he added.

A significant aspect of the research was gathering data from Rwanda’s artistic pioneers, institutions, and experts to understand the historical and economic dynamics of the industry.

"It was challenging to collect reliable data, but with the help of Rugazura, we ensured the quality of the research, because we used first-hand information from people who really understood the culture, art and history more,” said Mbera.

The book aims to guide policymakers, institutions, and artists on how to transition from a traditional creative industry to a sustainable creative economy. By focusing on talent development, digital innovation, and market system creation, the authors hope to contribute to Rwanda’s economic growth and cultural preservation.