CANAL+ Rwanda launched the ‘Ibyiza Ku Bawe’ campaign Season 2, on Tuesday, February 18, introducing special promotions aimed at making high-quality entertainment more accessible to customers.

The campaign features discounted decoder prices, lower installation fees, and a 15-day bonus access to all CANAL+ channels.

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Blaise Butoyi, Sales Director at CANAL+, explained that the promotion caters to both existing and new customers.

"For our regular subscribers, regardless of their usual package—whether Ikaze, Zamuka, or Zamuka na Sport—we are offering full access to all 400 channels for 15 days,” Butoyi said.

For new customers, he noted CANAL+’s effort to ease the financial burden, particularly in light of recent tax and pension contribution increases.

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"We understand that new customers may face financial challenges. To make it more accessible, we have reduced the entry cost. Instead of the usual Rwf30,000, new clients will only need to pay Rwf20,000 during this promotion. This includes Rwf5,000 for the Canal+ equipment and Rwf5,000 for the technician’s service fee,” he explained.

Butoyi encouraged both existing and potential customers to take advantage of the promotion, emphasising the diverse and exciting content available.

"We invite our loyal customers and those considering joining CANAL+ to seize this opportunity. There’s so much to enjoy, including major events like the Tour du Rwanda, Formula 1, good movies, and more,” he added.

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Sophie TCHATCHOUA, Managing Director of CANAL+ Rwanda, emphasised the company’s commitment to enriching family entertainment experiences.

"We wanted to continue creating moments of joy and happiness within the home. Families share their best emotions and words, fathers create the best home, and children enjoy the best family moments,” she said.

She noted how entertainment fosters connections, whether through childhood memories of listening to the radio or gathering around the TV with loved ones.

Explaining the concept behind ‘Ibyiza Ku Bawe’ translated as The Best for The Best, Tchatchoua noted that CANAL+ aims to offer premium entertainment experiences.

"Because you deserve the best, we provide the best—top-quality movies, series, sports, and unforgettable family moments,” she said, adding that customers can expect exciting surprises in the coming weeks.