Behind the turntables, DJ Sonia is celebrated for beats that keep crowds on their feet. Off-stage, her bold and effortlessly elegant style commands just as much attention.

While her edgy fashion choices have turned heads, they’ve also sparked criticism in the past—something she embraces as part of her unique journey.

Real name Sonia Kayitesi, the DJ describes her style as a mix of boldness and timelessness, blending trendy pieces with classics to create looks that reflect her personality. Unlike many in the limelight, Sonia takes pride in being her own stylist, curating outfits that resonate with her mood and individuality.

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One of Rwanda’s leading female DJs, Sonia has performed at high-profile events such as the Basketball Africa League (BAL) finals and the Giants of Africa festival. Her accolades include winning DJ of the Yearat the 2024 Zikomo Africa Awards.

In an exclusive chat with The New Times&039; Eliane Irakoze, Sonia shares her thoughts on fashion, her style inspirations, and the personal approach that defines her wardrobe choices.

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What do you consider when shopping?

I shop with intention—it’s all about the occasion. I'll head to the stores if I need something specific like shoes to complete an outfit or accessories for a dress. I don’t overthink it. I look for what I need, get it, and I’m done. That’s my approach to shopping.

How do you choose your hairstyle?

My hairstyle always depends on the occasion. I think about where I’m going, what I’ll do, and the chosen outfit. Whether it’s a casual day or a formal event, I pick a style that complements my look and gives me confidence.

What item can you not go without?

I can’t leave home without my charger, wallet, and lip balm—my essentials. Depending on the day, I might add a few other items, but those three are always with me.

What outfit can’t you resist?

I have a soft spot for a killer jumpsuit or a sharp tailored blazer that oozes confidence. Pair that with some bold accessories like edgy chains, and it’s a wrap—I feel unstoppable!

What’s your favorite shoe brand?

Christian Louboutin.

What’s your fashion weakness?

Shoes, without a doubt. I can never have enough of them. I’m drawn to unique designs that stand out and perfectly tie a look together.

Second-hand or new clothes?

New clothes.

What kind of accessories do you go for?

I’m not big on accessories, but I like to keep it simple and edgy. Rings, earrings, watches, or necklaces are my go-to options. I also love making a statement with chains, whether it’s on my pants or as belt chains.

Any fashion regrets?

I wouldn’t call them regrets, but there are a few outfits I look back on and think, "What was I thinking?” It’s all part of the journey, though. Fashion is about experimenting, evolving, and learning from every look.

Any fashion advice?

Focus on what makes you feel confident, and always prioritize a good fit and quality over fleeting trends. Build your wardrobe with versatile basics, then elevate your look with bold accessories. Don’t be afraid to experiment, but always stay true to your unique style—confidence is the ultimate statement piece.