A little over a decade ago, a simple billboard ad would have sufficed to market a company. For those who went the extra mile, cold-calling, flyers, radio advertisements, and business cards came in handy. Even though these old-school marketing techniques were successful at the time as they communicated to the customers where to find a company and what they offered, and even applicable in some ways today, the rapid rise of competition and transition to digitalization does not favour them.

Marketing and advertising strategies changed with the introduction of digital tools and artificial intelligence. Marketing has become more accurate, relevant, and targeted to the appropriate audience. Digital marketing has so far been the most successful advertising strategy. These tools and technologies, however, do not set a brand apart from others, but rather their stories.

Storytelling allows businesses and organisations to communicate more than what they offer or sell. This approach is indispensable to experienced marketing companies. PixelEye believes that when you articulate your values and show people what you believe, it becomes easier for people to align themselves with you. As effective social media campaigns, pop-up adverts, and website content have been, they may not always prove fruitful if the story doesn’t speak to the customer.

PixelEye is a creative communication company, that has applied creative storytelling with the emblematic advertisements of reputable brands such as Moshions, RwandaFoam Ltd, Ameki Color, Jibu.

PixelEye, a creative communication company, has applied creative storytelling with the emblematic advertisements of reputable brands such as Moshions, RwandaFoam Ltd, Ameki Color, Jibu, and other brands that you’ve probably seen all over TV, social media or heard on the Radio.

Established in 2010 with the goal to provide corporate branding services, including logo and brand identity design, contemporary print design, strategic marketing and brand consultation, PixelEye also offers social media management, photo and video shooting, editing, animations and graphics, live streaming and Virtual tours among other services.

They endow their clients with a creative flair that is entirely unique, and the secret, they say, is through creative storytelling.

According to Pacifique Niyibizi, Managing Director of PixelEye, it is done through engagement marketing, where brands focus on relationship-building.

"You can make your product stand out by developing a conversation with people through content and associating it with a personality. What I mean by this is that by creating relatable content that sparks emotions and picks the interest of the audience, it can start conversations about the customers' stories and experience with the brand and make a memorable impact on the audience,” he said.

According to Pacifique Niyibizi, Managing Director of PixelEye, it is done through engagement marketing, where brands focus on relationship-building.Courtesy

Deliverables at PixelEye are highly focused on research findings of their clients’ mission, vision, history, and weaknesses discerning the tiniest detail. This way of working is a depiction of the company’s name, Pixel-Eye.  This means the capacity to spot the slightest of details, which was derived from the meaning of Pixels, the smallest areas of illumination that makes up an image, which are usually hard to spot.

Pixel Eye staff on duty. The company can be found at Kigali Heights 5th floor -west wing or contacted on info@pixeleye.rw

PixelEye intends to continue using creative storytelling to make branding and communication more effective to help regional and international brands succeed. The team looks forward to collaborating and making meaningful partnerships with stakeholders and other players in the marketing industry.

Pixel Eye can be found at Kigali Heights 5th floor -west wing or contacted on info@pixeleye.rw.