With a number of new initiatives for strong brand building in Africa, Guangzhou HAOJIN Motorcycle Co. Ltd., a leading motorcycle company in China, has vowed to fully support the sustainable and steady development of various African markets. The company also plans to collaborate with various dealers for their mutual benefit.
HAOJIN Motorcycle, which has recently expanded into Rwanda, has reaffirmed its commitment to supplying the country's expanding motorcycle market with more dependable and convenient motorcycles.
It was during the concluded ‘First African Motorcycle Industry Summit Forum’, officially held at the Kigali Convention Center on July 13 and 14.
The summit, hosted by the HAOJIN Motorcycle, was conducted both in person and virtually in addition to the foreign connections dual-channel mode.
It brought together HAOJIN customer representatives from various African countries, the economic and commercial office of the Chinese Embassy in Rwanda, including the Embassy’s Counselor, President of Rwanda Overseas Chinese Association, colleagues of HAOJIN Brand in Rwanda Branch, and those from China who participated virtually , and authoritative experts in the financial field.
Themed ‘Joining Hands for Win-Win and Sharing the Future’, the 2022 HAOJIN Brand Africa Strategy Conference discussed the industry transformation and reform under the new global pattern so as to find new opportunities for enterprise development.
According to the HAOJIN President, HAOJIN would continue to upgrade the African market by enhancing product research and development, intelligent manufacturing, production automation, information digitalization, and corporate culture construction in order to continue living up to the established high standard.
"Given the attention and recognition that the summit garnered from both inside and outside of the industry, this should improve the exchange of experience and techniques, foster synergy, and accelerate the development of the African motorcycle industry,” he said.
Wang, Economic and Commercial Counselor of the Chinese Embassy in Rwanda, also called upon motorcycle manufacturers and dealers to make the most out of the one-time communication opportunity.
Experts from the Financial Industrial engaged participants in discussion session on "Recent Analysis of RMB and USD Exchange Rate Trends and Suggestions on Exchange Rate Hedging Operation" and "Global Commodity Trends and Risk Management".
Based on the background of the current global economic development, the representatives of HAOJIN merchants analyzed the current situation of the industry, and conducted in-depth discussions on the countermeasures of industry difficulties and trends, as well as the successful development cases of various enterprises.
Zhang, Director of International Sales Department of HAOJIN Brand, later on, introduced the development strategy planning and implementation measures in detail with the brand chapter, product chapter and channel construction chapter as the framework.
HAOJIN is set to establish global demonstration sites, dispatch resident personnel to serve the main sales customers, and connect points to develop a regional sales network.
This will be through the construction of HAOJIN’s image store and after-sales maintenance center, to assist merchants, clients and partners. This way, HAOJIN will adhere to the core competitiveness of excellent product quality and sound product system, achieve sales goals and expand its African market.
Those present were inspired to make concerted efforts for the development of the industry. They also showed interest and confidence in the strategic move, and expressed that they would work with HAOJIN to promote the continuous and upward growth of the motorcycle market, ensure sincere cooperation and sharing development results.