Alex Muyoboke is now managing director of multimedia company, Ishusho Ltd. The company has a recording studio, video production, and deals with live video recording and live concerts among others.

Muyoboke Alex, who owns Decent Entertainment Rwanda told The New Times that this multimedia company comes to change the music and video quality to put them to a greater standard which has been doing but wants to level it up this time.

Under Decent Entertainment, Muyoboke has managed Tom close, Dream Boys, Urban Boys and Charly and Nina over the years, promoting them to fame.

 He  believes in young talents and supports them in different projects. He brought together different upcoming artistes for a song that became a hit, dubbed ‘Ndaryohewe’.

Muyoboke who is passionate about the Rwandan music industry, targets making Rwandan music known internationally and help different artistes with good quality music so they would be able to compete with outside.

"Rwandan artistes will longer need to move outside the country to look for better quality o cameras. Our company has all the materials needed to make music and their videos of the best quality so they no longer have to go outside the country.

 "It’s an honour for me to welcome all the artistes who are in need of a good recording studio, video production among others, we are ready to serve you well. I want to help our artistes to be at a great level and be recognized even by people outside the country. Rwanda has many talented young boys and girls, who can compete with other African singers if given a chance,” says Muyoboke.

Muyoboke added that the company will be launched after the lockdown but there are some songs already  recorded in their studio.