MTN Rwanda has launched a campaign aimed at driving a cashless economy through mobile money services.

The drive is part of MTN Mobile Money Month and will be run under the theme, "Let’s go cashless”.

It also seeks to deepen awareness about the benefits of using mobile money, Norman Munyampundu, the general manager of MTN Business, said.

"The month-long campaign aims to celebrate the endless possibilities the service offers and highlight the benefits of Mobile Money to individuals and businesses, both small, medium and large.”

Munyampundu said subscribers will be able to enjoy a 20 per cent bonus on airtime bought via mobile money, send money to Uganda, Kenya and Zambia for free, as well as enjoy free bank push and pull services.

MTN Rwanda has over one million active Mobile Money subscribers.