Editor,

Re: "Branding: The secret to growing ‘Made-in-Rwanda” (The New Times, March 1)

Yes, "concerted effort and discipline from all stakeholders” are needed.

But there is one category of stakeholders that, even though absolutely indispensable to "The secret to growing ‘Made-in-Rwanda’ ", remains conspicuously absent here in Rwanda and throughout the entire continent: the product and branding developers.

If there is no specific effort deployed to systematically train, and at higher level, stakeholders in this lacking category, ‘Made in Rwanda’ and ‘Made in Africa’ and branding of these will forever remain mere dreams.

A short visit yesterday at the Gikondo Expo once again blatantly confirmed the lack I am talking about here. Francois-X. Nziyonsenga