The latest figures on gorilla tourism provide yet another compelling reminder that protecting nature is not merely an environmental obligation but rather an economic investment with substantial returns.
According to the National Institute of Statistics of Rwanda, spending associated with gorilla tourism generated an estimated $45.7 million, approximately Rwf67.2 billion, between May and July 2026.
That represented nearly 80 per cent of expenditure by non-resident visitors arriving by air for holidays during the period.
These are remarkable numbers for an attraction built fundamentally around protecting the once endangered species and its habitat.
The lesson should not be lost on us. Our natural forests, wildlife and ecosystems are valuable national assets. Protecting them creates jobs, attracts investment, generates foreign exchange and supports businesses stretching from hotels and tour operators to transporters, restaurants, artisans and farmers.
But perhaps one of the most important lessons from Rwanda's gorilla conservation story is that successful conservation cannot happen behind fences.
Communities living around protected areas must have a stake in their survival.
Rwanda has understood this well. Under the tourism revenue-sharing model, 10 per cent of tourism revenues from national parks is channelled into communities neighbouring the parks, supporting projects such as schools, health centres and roads.
These initiatives must be sustained and, where possible, strengthened.
When a family living near Volcanoes National Park can directly trace improved livelihoods, employment, infrastructure or business opportunities to tourism, protecting the park ceases to be somebody else's responsibility.
Conservation becomes personal.
That buy-in is invaluable. No number of rangers can sustainably protect wildlife if surrounding communities regard conservation as something that denies them access to resources while delivering benefits elsewhere.
The opposite is equally true. Communities that see tangible economic value in conservation become its strongest custodians.
This philosophy should continue guiding Rwanda's conservation agenda, not only around Volcanoes National Park but across all protected ecosystems.
The Rwf67 billion generated by gorilla tourism in just three months demonstrates what is possible when conservation, tourism and community development reinforce one another.
Rwanda must therefore continue treating nature as capital. We should protect it, invest in it and ensure that the people living closest to it receive a meaningful share of the returns.