Customers looking to buy a wide range of home appliances and consumer electronics can now access interest-free financing of up to Rwf5 million from I&M Bank (Rwanda) Plc, following its new partnership with Akagera Business Group (ABG) under the "Ryoshya Iwawe” campaign.
The partnership, signed on August 14, on the sidelines of the 29th Rwanda International Trade Fair (Expo 2026) at the Gikondo Expo Grounds in Kigali, adds Akagera Electronics to the growing pool of retailers participating in the campaign.h
Through the partnership, eligible I&M Bank customers can purchase selected electronics and home appliances from Akagera Electronics and pay for them over a period of six months without incurring interest.
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According to the bank, customers can access financing of up to Rwf5 million, subject to the bank’s eligibility requirements, with loan applications processed within 24 hours.
The initiative is part of I&M Bank’s efforts to make quality household products more accessible to customers by providing flexible financing options that reduce the need for large upfront payments.
The "Ryoshya Iwawe” campaign was launched in 2024 and has previously partnered with Smart Retails, which operates Danube and HomePoint, which offers Hotpoint products.
With the addition of ABG, the bank is expanding the range of products and brands available to customers under the interest-free financing initiative.
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Speaking at the partnership signing, Yves Kayihura, Head of Retail Banking at I&M Bank (Rwanda) Plc, said the bank was pleased to welcome ABG to the campaign.
"We are delighted to welcome ABG to the Ryoshya Iwawe family of partners. Through this initiative, we are making it easier for Rwandans to access quality home appliances through affordable and flexible financing options, without the burden of interest for six months,” Kayihura said.
He added that the bank would continue expanding the campaign by bringing more partners on board and giving customers greater choice.
"Ryoshya Iwawe is designed to give our customers greater choice and convenience, and partnerships with established brands such as ABG allow us to extend this value even further,” he said.
Access to Samsung, Nobel and other appliances
Under the new arrangement, customers can acquire a selection of consumer electronics and home appliances available through Akagera Electronics, including televisions, air conditioners and other household equipment from brands such as Samsung and Nobel.
Mahesvaran Gurusamy, Division Manager for Electronics at Akagera Electronics, said the partnership is aimed at making modern technology and appliances more accessible to households and businesses.
"Our goal at Akagera Electronics is to make cutting-edge technology accessible to every household and business in Rwanda,” Gurusamy said.
"By partnering with I&M Bank Rwanda, we are removing financial barriers, allowing our clients to upgrade their lifestyle or equip their businesses today without stretching their immediate cash flow,” he added.
How customers can access the financing
Parties explained that customers interested in the facility are required to visit an Akagera Electronics showroom and select their preferred qualifying appliances.
They then fill out a loan application form provided at the showroom. The application is submitted to an I&M Bank branch for processing, after which eligible customers can receive a loan decision within 24 hours.
Once approved, customers can collect their selected appliances and repay the financing over six months without interest, subject to the terms and conditions of the facility.
The partnership also gives customers access to a broader selection of products designed to improve convenience, comfort and functionality in homes and businesses.
Customers seeking more information about eligible products and application requirements can visit an I&M Bank branch or an Akagera Electronics showroom. They can also contact I&M Bank on 3227 for information or Akagera Electronics on +250 788 170 170 or +250 788 170 127.
I&M Bank’s growing retail offering
The bank incorporated in 1963, is one of Rwanda’s longest-established financial institutions and offers personal, business, institutional and corporate banking services.
The bank has a presence across Rwanda and has been listed on the Rwanda Stock Exchange since March 2017.
I&M Bank (Rwanda) Plc is a subsidiary of I&M Group PLC, a regional financial services group with operations in Eastern Africa, including Kenya, Tanzania and Uganda, as well as a joint venture presence in Mauritius.