Tigo slashes tariffs in new ‘100 percent bonus’ promo

Tigo Rwanda has introduced a new promotion dubbed, ‘100 percent Bonus! Kabisa’ in which calling charges appear to be cut once a caller loads airtime.
Tigo's top executives Diego Camberos and Marcelo Aleman, the CEO (in middle) sell airtime to a reveller in a recent 'Go Sale' activity (File Photo)
Tigo's top executives Diego Camberos and Marcelo Aleman, the CEO (in middle) sell airtime to a reveller in a recent 'Go Sale' activity (File Photo)

Tigo Rwanda has introduced a new promotion dubbed, ‘100 percent Bonus! Kabisa’ in which calling charges appear to be cut once a caller loads airtime.

According to Tigo officials in the new promotion that commenced last week on Friday, Tigo would double the amount of airtime that is topped up on an SIM card.

Literally it means that Tigo subscribers will be spending two times less than they have been spending once they load airtime. The promotion is running concurrently with all other Tigo promotions.

Nina Ndabaneze, the Tigo Marketing Manager, explained that the ‘100 percent Bonus! Kabisa’ promotion basically gives Tigo subscribers a double balance once they top up airtime or load credit on their phones.

”It is quite simple, load your Tigo airtime and we double your balance. The beauty of this promotion, unlike the others that we are running, is that it applies to calls made to any other networks in Rwanda,” said Nina Ndabaneze.

”All the other promotions still run as well. We at Tigo make it more exciting by giving our clients a variety of options to pick from. We do this even through our promotions. Our intention is to give our clients absolute satisfaction by giving them affordable and easily accessible products and services. It is in line with our triple ‘A’ strategy that we pledged to the market in Rwanda when we acquired our licence,” she added.

Tigo Rwanda is running the ‘Be Free’ promotion in which a caller only pays for the first three minutes at a promotional fee of Rwf20 and thereafter talks for free.

The telecom company is also running, ‘Tira Tigo’ a promotion which allows subscribers to borrow airtime from Tigo and pay later. 

According to statistics released recently by market regulator Rwanda Utilities and Regulatory Agency (RURA), since its entry into the market late lastyear , Tigo Rwanda has continued to introduce services and products that have seen the company’s market share climb steadily to 500,000 subscribers.

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