TEMBEA : Beating the monotony of doing the same thing

Attracting a mammoth crowd to a music concert cannot be achieved by only advertising through public television and posters. In this time, once a music star is known for a string of hits, rumours will swirl around say for the whole week in a town before the artiste’s performance. And wow, doesn’t the crowd go wild with delight!

Attracting a mammoth crowd to a music concert cannot be achieved by only advertising through public television and posters. In this time, once a music star is known for a string of hits, rumours will swirl around say for the whole week in a town before the artiste’s performance. And wow, doesn’t the crowd go wild with delight!

Early last December I attended Meddy’s album launch. Well, we all can say that it was well advertised on television and the posters, blah, blah, but it should be taken into account that not all musicians who advertise in the media get the expected crowds.

Meddy’s album launch was surely serious because as soon as he set foot on the stage, he sent everyone’s adrenaline levels high. The way I saw it, it was as natural as breathing for everyone to sing along‘Akaramata’ with the star.

I felt like this dude was up for the contest with some of East Africa’s finest. I recap something that was going to be the same tale last year when The Ben was at his best. He did the advertisements well alright, but so many were already in love with his music to the extent thousands were eager to attend his album launch, but, alas, the police did what they thought was best, cancelling the show for security reasons.

Everyone one was caught flat with the decision and most felt like they couldn’t go back home. Indeed, they missed The Ben stunting down his show like there wasn’t going to be any other in a lifetime.

No musician becomes a star unless he or she has the seductive swagger in his or her music lyrics to have us hooked like drug addicts.

The monotony in our creative minds I think should stop and instead have the lavish preparations for any concert that at most instances we lack.

Wouldn’t it be best if we received the best out of our artistes by letting them perform live bands/music on stage instead of miming? The originality of any music matters on stage especially after it has received adequate air play on the radio stations.

It is my hope that most instrumentalists come into the limelight with their organs. I picture a steady band or DJ in the coming days playing each and every song of a music star in a concert.

Even if the song isn’t played fully, but at least the best are heard of, a bit to save on stage time for every artist scheduled to perform. I am sure all music lovers would be getting what they actually pay for, a live performance.

Benjis07@yahoo.co.uk

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