Generally, the aim of reading is to definitely understand what is being read. That is the reason behind the commitment and efforts of any reader. As children, reading and writing matters a lot since it builds a proper and deserved foundation for education.
In that case, developing a culture of reading is necessary. However, sometimes the failure of students to understand what they read creates a negative attitude towards reading and writing.
It is therefore perfect to ensure that reading achieves understanding so as to get inspired to read more. Yes, of course this will create the moral base for children to learn new things as well as develop more knowledge.
With out stressing much on the learning environment which obviously should be convenient, learners too have to discipline themselves as they properly ration their reading time in order to maintain quality and memory of things they have read about.
A good reader is not one that spends hours day and night reading, but one who understands and memorizes what they have read in the shortest period of time. Cramming a lot to grab nothing in the long run is exactly the same as not reading at all.
This only results into a bad attitude towards reading and learning.
As opposed to cramming for short term memory, taking notes or summaries as you read a book is the best way to memorize a subject, since material will be stored in the long term memory.