SERVING CONSUMER NEEDS: The Customisation Revolution

NEW DELHI ­– The last two decades were the era of hypermarkets – massive superstores that could dazzle customers with an astonishing array of standardised products. But there are signs that the superstore’s age of dominance may be over. In recent months, hypermarkets around the world – Walmart, Tesco, Carrefour – have announced results that fell short of expectations.
Sanjeev Sanyal
Sanjeev Sanyal
Sanjeev Sanyal