The ServiceMag, a free educative quarterly magazine published in English, French and Kinyarwanda last Friday celebrated its second anniversary at Lemigo hotel in Kigali.
The colourful event attracted Kigali’s business community, readers, advertisers, sponsors, contributors and well wishers.
Addressing those in attendance, Sandra Idossou, the publisher of the magazine thanked those who have contributed in making the magazine the most-sought-after magazine in the country.
“Customer service is an issue that concerns us all, either as customers or as service providers. Sitting and complaining about poor service is not sufficient. It’s this reason that our magazine aims at offering educative articles on Customer Service, Human Resource and Sales and Marketing.”
“The magazine has offered for the past two years practical tools in a style that all our readers, both managers and junior staff, find useful in their daily relationships with customers” .
Dorothy Tuma, a special guest from Uganda shared with guests tips on her newly released book “Keeping Customers and getting their friends too”. The new book that was only launched in Kampala last Thursday was also on sale at the event.
Adam Robert, The Managing Director of Cogebanque, who spoke on behalf of sponsors and thanked The ServiceMag team for offering relevant tips and tools in offering good quality of service.
“We use each issue of the magazine in training our teams. The magazine has helped our employees to be on the watch and understand that customers use the ServiceMag as a platform to express their views.”
In between the nonstop party, there was a raffle draw with many prizes on offer including tickets offered by Air Uganda and RwandAir to lucky winners.
Prior to its second anniversary celebrations, the magazine commissioned a marketing company to do a thorough research on readers’ perception of the magazine. The results revealed that 92 per cent of readers were very satisfied with the content and quality of the magazine whereas only 30 per cent of readers knew that the magazine was also available online. 72 per cent agreed that the magazine has a positive impact on service delivery while 75 per cent of readers preferred the magazine solely in English.Follow https://twitter.com/BryanKimenyi