I am truly excited that Coca Cola, through Bralirwa, is considering sponsoring the U-17 football league. I have long advocated for better funding in the games, and I think that this potential move will improve, not only the level of players who will eventually play for the national team, but also simply improve the lives of all those kids who simply wish to play football.
While not all of them will play for APR FC, Rayon Sports or Manchester United, being a part of a football team will improve their self esteem and overall character.
With more funding, more teams will be able to participate in the league; these teams will be able to hire good coaches and accessories like boots and training kits will no longer be as impossible to provide as they are presently. On the other hand, Coca Cola will show that it is a brand that cares about the young and cares about physical fitness.
While I still have the opportunity, having visited the West, I wonder, why can’t Bralirwa provide some of the healthy drinks that other Coca-Cola companies provide their customers?
While we, here in Rwanda, don’t have an obesity problem yet, maybe we should stamp out the problem before it becomes an epidemic.