PSF, Ugandan firms partner to boost horticulture

PLAYERS in Rwanda’s horticulture industry are set to benefit from a partnership that has been established between Ugandan companies and the Private Sector Federation (PSF) of Rwanda.
Molly Rwigamba, the Chief Executive Officer of PSF (File photo)
Molly Rwigamba, the Chief Executive Officer of PSF (File photo)

PLAYERS in Rwanda’s horticulture industry are set to benefit from a partnership that has been established between Ugandan companies and the Private Sector Federation (PSF) of Rwanda.

A team of 11 companies from Uganda are in Rwanda to bolster business relations with their counterparts. 
“We have discussed with Uganda Export Promotion Board (UEPB) to identify which priority areas to partner and horticulture is one of them,” Molly Rwigamba, the Chief Executive Officer of PSF.

She also added that joint ventures are another area where Rwandan business will benefit especially in the exportation of fruits.

“Businesses in both countries will also send their members for exhibitions hence learning from their counterparts,” said Rwigamba.

The partnership, which is arranged through MarketLinked program, will strengthen the corporation between businesses in the region and offer business opportunities between the two neighboring nations.

In an earlier interview with Robert Moogie, the export program manager of trade link, he said that the interaction between Ugandan and Rwandan companies will help them make profits and realize business opportunities for both countries.

“It is important for companies in all our member countries of the East African Community to appreciate that the EAC Common Market is a reality and hence make the most of it by building business relations through formal contact with their counterparts across the community for sustainable business partnerships,” explained Moogie.

The partnership will also bring together companies involved in manufacturing activities. Appropriate technology agricultural equipment, amongst others, will also feature.
Rwigamba also reiterated the need for businesses in both countries to identify a potential market for their products.

There are at least 60 Rwandan companies that have participated in this forum.

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