Today, most institutions, both public and private own websites, however, the information posted is hardly updated.
In this era of technology, institutions should take advantage of their websites to constantly communicate with their clients or whoever they may be targeting.
On very many occasions, organizations produce documents designed for the public. These include, monthly or annual reports, results of studies, announcements, new policies or products, to mention but a few. The information in these documents is important, but ceases to be useful if it does not get to the targeted audience.
While there are traditional mediums for communication, like the mainstream media, bill boards and the like, websites have the added advantage. They are affordable, as owner, you control what and how much content you post.
Additionally, with websites, you can reach the audiences on all the corners of the globe. And, feedback is instant, not to mention that the information is available at any time.
With all these advantages, organizations should not let their websites remain static. It is important to note that visitors to a website will not return if they realize that the information posted is out dated.
That said, as various institutions, review their performances, they should analyze their performance of the websites, looking at the number of visitors to the website and how regular content is updated.
Websites have greatly revolutionalised communications. They bring along immense opportunities which need to be exploited to the maximum.