Rwanda needs strong home-grown brand to ensure sustainable devt

Jean-Philippe Kayobotsi is the CEO and co-founder of Brioche, a local confectionery and beverages firm with regional presence in Kenya. Kayobotsi discussed with Business Times how local firms, especially those owned by young people, can enter new markets and stay competitive.
Jean-Philippe Kayobotsi, CEO and co-founder of Brioche, at the firm's Nairobi outlet. / Courtesy
Jean-Philippe Kayobotsi, CEO and co-founder of Brioche, at the firm's Nairobi outlet. / Courtesy
Times Reporter