Singer Diamond moves to invest in Rwanda

When Tanzanian singer Diamond Platinumz posted on his Instagram last week that he is looking for a palatial home to buy in Rwanda, many thought it was just a publicity gimmick.
Diamond  (C) speaks to the media on Friday during a news conference in Kigali./Eddie Nsabimana
Diamond (C) speaks to the media on Friday during a news conference in Kigali./Eddie Nsabimana

When Tanzanian singer Diamond Platinumz posted on his Instagram last week that he is looking for a palatial home to buy in Rwanda, many thought it was just a publicity gimmick.

On Friday, the Tanzanian superstar jetted into the country for a 3-day tour, partly to launch his business, visit charities, and to checkout a number of prime properties on sale around Kigali.

151656290211
 

Real names Abdul Naseeb Juma, the singer declared his love for Rwanda on Instagram, sharing a spectacular aerial photo of Kigali, indicating that it is a city he would love to have a place to call home, asking his fans to make recommendations of properties.

On Friday, the singer launched his coated peanuts under ‘Diamond Karanga’ brand in Kigali.

He also launched his perfume label under the brand name ‘Chibu’ perfumes produced in Dubai, United Arab Emirates, before touring Kigali on Saturday in search of property to buy.

The “Eneka” singer visited the central business district on Saturday, bringing business to a standstill as people mobbed him. He visited a property in Nyarugenge district and several others in Kimihurura, amid tight security.

15165628888
Diamond sprays a perfume to one of the journalist to showcase the smell it is made with- Eddie Nsabimana

It is not yet clear if he chose any particular property and paid, but what is clear is that the Bongo Flava star is keen on acquiring a home in Rwanda.

Meanwhile on Friday, Diamond said he plans to open a factory in Rwanda to produce the peanuts, specifically for the Rwandan market.

“By opening the factory, I believe people will get job opportunities. The target for my business is beyond the market. I would feel happier if people not only enjoy my products but also get jobs and change their living conditions,” he told a news conference on Friday.

“We need to do music not only to entertain our fans but make it a source of business, which many people can benefit from. There is a possibility that more youth can benefit from our business, be it in our sales operations or even by creating jobs for them once the factory starts to run,” he added.

15165628817
Diamond Platinumz displays a sample of his ‘Chibu’ perfumes made in UAE.

A pack of ‘Diamond Karanga’ costs Rwf 150 while ‘Chibu’ perfume is sold at Rwf 45, 000.

Diamond also revealed that he will soon open up a new recording studio known as Wasafi Records, in Kigali to help young musicians make their dreams come true. Once it opens, the studio will be identifying talented young people and giving them a chance to record.

“I am who I am because of my music. I have achieved a lot thanks to music. Currently I have Diamond Karanga, Chibu perfumes and Wasafi Records. I am also looking to open Wasafi FM and Wasafi TV in Tanzania,”

“This is all due to hard work, a good team, creativity and respect. Through all these, I am also willing to help young people to grow their talents to a higher level to keep pushing African music,” he further said.

15165628684
A journalist asks a question during the news conference on Friday- Eddie Nsabimana

In Tanzania, the singer is credited for nurturing big artistes including Harmonize, Rayvanny and Rich Mavoko among others.

During his stay, the singer also visited the Jordan Foundation in Gatsata, Gasabo district, which was founded by Vanessa Bahati to support the visually impaired.

Bahati started the foundation after her son Jordan Hakiza who was born visually impaired could not be treated to recover his sight. The foundation is now home to visually impaired children from vulnerable families.

During the visit, Diamond promised to support the foundation.

15165628623
A journalist asks a question during Diamond's press conference in Kigali on Friday- Eddie Nsabimana

Diamond Platinumz offered a one year medical cover for the children, which is subject to possible extension. He urged everyone with a kind heart to support the foundation.

He thanked President Paul Kagame for his globally recognised policies aimed at ensuring that Rwandans access affordable healthcare, especially the community health insurance policy known as ‘Mutuelle de Sante’.

editorial@newtimes.co.rw