Clubs dash for Primus cash

In the one-week pre-season tournament ELEVEN million Rwandan Francs (Frw11m) is up for grabs in the Primus cup tournament that is scheduled to start on August 11th according to the national football federation Chief Executive Officer Jules Kalisa.
Ferwafa’s CEO Jules Kalisa (L) and Bralirwa’s Commercial Director Alexander Koch (R) during the signing of the league sponsorship deal in March. (File photo)
Ferwafa’s CEO Jules Kalisa (L) and Bralirwa’s Commercial Director Alexander Koch (R) during the signing of the league sponsorship deal in March. (File photo)

In the one-week pre-season tournament

ELEVEN million Rwandan Francs (Frw11m) is up for grabs in the Primus cup tournament that is scheduled to start on August 11th according to the national football federation Chief Executive Officer Jules Kalisa.

The pre-season tournament, which is being sponsored by Brewing giants-Brailrwa to the tune of Rwf 35m will feature eleven top flight teams which include: APR, Rayon Sports, Etincelles, Musanze, La Jeunesse, Mukura, Police, Muhanga, Amagaju, Marines, AS Kigali and Kiyovu.

Each participating team will be given Rwf2m as facilitation while the winner and runners-up will walk with Rwf5m and Frw3m respectively.

The third and fourth teams will also get cash prizes of Rwf2m and Frw1m after the one week tourney. Bralirwa recently injected Rwf335m in to top flight league football for the next three years

According to the organizers, Bralirwa, through its Primus brand will also hold a road show on Saturday, August 21 in Nyamirambo, Nyabugogo and Remera where football fans will be offered various give aways. This is also part of the tournament.

Alexander Koch, Bralirwa’s Commercial Director told Times Sport that the Primus Cup will offer his company a good platform for activation of its flagship brand-Primus.

“The tournament will no doubt give our flagship brand Primus the positioning it needs as a brand equated with great moments that the national league offers,” Koch told this paper after signing the deal yesterday at the national football federation headquarters in Remera.

Ferwafa’s Kalisa said the organisation of the tournament at this stage of the season is a very important element in the calendar of Rwandan football.

“With the support from Bralirwa, local football is now getting better day by day. With Rwf35 million injected in this tourney, it is imperative for the teams to show their commitment to the game through fielding their best teams,” Kalisa said.

The Primus Cup is being used as a curtain raiser for next season which will start on September 10th. Teams will have the luxury of fielding as many players as possible including new signings and trialists.

Group A Group B

APR Etincelles
Musanze Marines
AS Kigali Amagaju

Group C Group D

Rayon Kiyovu
La Jeunesse Muhanga
Mukura Police

Ends

 

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