The hype by big business about a fast-growing African middle class has been misleading

The African middle class is of huge interest to business. This was confirmed again recently by well attended seminars in South Africa’s big cities to discuss 'African Lions: groundbreaking study on the middle class in sub-Saharan Africa'.
The Oluwole Urban Market near Marina in Lagos. Being middle class is more than just being a consumer. / Internet photo
The Oluwole Urban Market near Marina in Lagos. Being middle class is more than just being a consumer. / Internet photo
Times Reporter