Branding and marketing: The missing link in 'Made in Rwanda' campaign

as businesses prepare for the annual Rwanda International Trade Fair (RITF) slated for later this month, analysts say there is still a lot local producers should do to attract buyers.
Cimerwa workers monitor a production line. Cimerwa is one of the firms that have strived to create brand visibility. /File.
Cimerwa workers monitor a production line. Cimerwa is one of the firms that have strived to create brand visibility. /File.
Donata Kiiza