Access Bank Rwanda on Friday, July 21, 2017 launched a promotion dubbed ‘Twisungane Dutsinde’ Promo with its slogan ‘Save Today, Take Tomorrow’ for its new Family and Friends savings account.
Twisungane Dutsinde promo is aimed at encouraging people to save collectively as a family or even friends according to Gloria Bwiza Asiimwe, the Head of Personal and Business Banking during the opening press conference of the 6-months campaign.
“Besides the other savings accounts that we already offer, we realized that to help in the Government’s push for the culture of saving, we need to bring people together. Like they say a family that eats together, stays together; in our context we are trying to say a family that saves together, stays together.” said Asiimwe.
Family members may include father, mother, children, grandchildren, uncles, aunties and a group of friends. A family or group of friends’ principle will be given an ID after opening the account and other members of the family or group can also be able to open their individual savings account using this ID and benefit together Jean-Claude Karayenzi, the Managing Director of Access Bank said that Family and Friends Account is one of the innovative products they have come up with to teach people how to save for the future.
Karayenzi added that as there is a lot of development going on in the country, as little as one may save, this can enable an individual to acquire their dream houses or even use savings as collateral in the Bank to acquire a loan.
“Access Bank, we are part of a big group bringing domestic products on the market so as to reach the goals of the Government’s target for financial inclusion especially for the youth. Therefore, this savings product will enable many families and friends to save and enjoy the benefits of adapting a savings culture.” he added.
During the Twisungane Dutsinde campaign, families and friends who have been able to open this account will be able to benefit from numerous benefits including incremental interest rates from 4% to 7.5%.
The interest rates will be designed in an incremental way that for amounts less than Rwf100, 000, each individual gets 4%, above Rwf100, 000 to 500,000, each individual account will get 6.5% and 7.5% for account with more than Rwf500, 000.
Other benefits will include family vacation to Dubai, cash rewards, shopping coupons, DSTV decoders, airtime, mobile phones and a grand final prize of Rwf4, 000,000.
Minimal amount of opening this account will be Rwf5,000 without any charges at the end of month and account holders will be able to earn quarterly on interest.
Family and Friends savings account comes to complement other existing savings accounts that Access Bank offers such as Teta Kiddies Account, Women Savings Account and the ordinary savings account.