Since its arrival on African shores, TECNO has been able to gradually grow its customer base and product quality through a strong internal culture of research and implementation of market insights and this is the reason why apparently, TECNO is notably one of Africa’s most customer-centric mobile brands with escalating consumer appeal, brand positioning and market share across the sub-Saharan region.
In 2006, TECNO stunned Africa’s GSM market when it launched the market’s first dual SIM mobile, the T-780 and changed mobile telephony in the continent and the thrust of this phones’ success in African market has enabled TECNO achieve commendable milestones, particularly with regards to the growing adoption of its high-end Phantom series in markets like Nigeria, Ghana, Kenya, Tanzania and not forgetting Rwanda; and hence the slogan “Experience more”
“What we have seen in three years of studying TECNO Phantom series growth in markets across African continent is that, the brand (TECNO Phantom series) enjoy impressive market acceptance following every launch in the different markets,” says Tech analyst, Jimmy Wang.
A good indicator of TECNO Phantom success in African markets is the TECNO brand’s three year consecutive award nominations in both Ghana and Nigeria markets, each award given on the heels of a TECNO Phantom released in these markets.
“TECNO Phantom series is arguably the most customer-centric phone brand in the market. The high-end product line has won TECNO brand four national awards counting from 2014 including the international Quality Crown awards in London,” reiterated the analyst.
With such a tremendous timeline of the phantom series, word on street has it that another born of the phantom series is about to be realised and analysts are keenly waiting as this is speculated to be the year’s blockbuster in the mobile phones arena.
Keep watching this space for more updates.