Kigali’s festive mood is in full gear. Coca Cola, under Bralirwa Ltd, launched its Christmas campaign, “Make someone happy this Christmas,” at the Kanogo roundabout grounds, where the vice mayor of Kigali City, Hope Tumukunde, lit a giant Christmas tree together with the Managing Director of Bralirwa, Jonathan Hall on Wednesday.
At the ceremony, guests were entertained by three people dressed as Santa Clause and they served snacks and drinks.
“The spirit of Christmas is here. We’re delighted that Coca Cola is here at the happiest time of the year. This is the 3rd year we are planting this tree. It looks nice in Amsterdam, it looks good in Atlanta the birth place of Coca Cola and it looks gorgeous here in Kigali,” Jonathan told the guests at the ceremony.
In line with the Christmas theme as well as setting an example of good corporate citizenship, Bralirwa committed to contributing towards a corporate social responsibility project in partnership with the city of Kigali. Coca Cola pledged to donate Rwf 5 million to charity.
In her speech, Tumukunde said, “We’re honoured and we appreciate the partnership with Bralirwa and Coca Cola. It makes us better and puts us in the festive mood. We encourage and appreciate the support you give to the community however small. It makes a great impact on the women and youth.
She urged Bralirwa to visit the savings and credit co-operatives (SACCOs) that benefitted from last year’s donation and see the progress. Last year’s donation of Rwf 5 million was channelled to SACCOs under the Gira Ubucuruzi project to help vulnerable women with capital.
“It has now become a great Christmas tradition in Kigali to light the gigantic Christmas tree at the Kanogo roundabout. Coca Cola is proud to open up Christmas in such a festive way and delight our consumers too. As we usher in this festive season, Coca Cola’s message this Christmas is to remember to make your family, friends or even strangers happy,” said the Marketing Director of Bralirwa, Jan Van Velzen.