Rwanda tipped to shine at Automation 2014 in Mumbai

Editor, THIS IS with reference to your article, "Focus on export trade, says Minister Kanimba" (The New Times, October 1).

Editor,

THIS IS with reference to your article, Focus on export trade, says Minister Kanimba (The New Times, October 1).

Please allow me to share with your esteemed readers, with all concerned government agencies, as well as with the Private Sector Federation that Rwanda has been accorded “Country Partner” status at the forthcoming mega expo Automation 2014, which will take place at the Mumbai Exhibition Centre in India, from October 15-18, 2014.

As country partner, Rwanda has been allotted an exclusive and a dedicated booth of 35 square metres to showcase various export products like tea, coffee, handicrafts…and also, to market a broad spectrum of tourism related products and services.

We do believe that this is a great opportunity to promote “Brand Rwanda” to over 800 exhibiting companies (last year there were 779 exhibitors) and to over 50,000 trade visitors (last year there were 46,036 trade visitors).

What is unique is the fact that Rwanda has also been invited to showcase her rich cultural heritage for which students will perform a set of cultural dances during the opening ceremony.

Trade and Industry minister François Kanimba very rightly remarked that traders need to improve their export sales. He went on to say that local businesses must link up there with their counterparts across the region and the world through trade fairs and other avenues.

The Rwanda booth comes to those interested in exhibiting there, at no cost whatsoever.

We do hope Rwandan companies, as well as small and medium enterprises will take advantage of this great opportunity and participate at Automation 2014, which will welcome Rwandan exhibitors from all sectors not just from those interested in automation.

Clarence Fernandes

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