GICUMBI – Bralirwa S.A the leading beverages manufacturer treated several residents of Byumba town to a marketing bonanza in which residents walked away with assorted prizes during the launch of their latest beer product ,Turbo King.
The promotion attracted over 2,000 participants, who consumed the new beer brand at a subsidized price.
Residents who bought two bottles of beer were being given a third free.
Speaking to The New Times, Bralirwa sales promotion and events manager, Patrick Samputu said that the program was part of their company’s countrywide efforts aimed at sampling the new product into the market.
Samputu added that the intention is meant to give a chance to Bralirwa’s customers to have a taste of the new Turbo King Brand.