Hardly a year since Tigo Rwanda was issued a licence to run as a third mobile operator, the telecom company has announced that it’s launching its services to the Rwandan people on Monday next week.
Tigo’s announcement marks a significant step in the evolution of Rwanda’s telecoms sector and indeed comes as good news for the consumers who will have more choices on the market to pick from.
The new comer is definitely going to shake up the telecommunications sector, forcing the existing companies out of their comfort zones. At the end of the day, the beneficiary will be the consumer.
As a result of the entrance of Tigo, we have already started witnessing positive trends in the market with their competitors repositioning themselves to offer better and attractive services to the clientele.
Tigo is proposing attractive packages for the market which will push down telecoms rates thus expanding the subscription base for the industry.
Our telecom companies need to understand that this sector remains virgin. With less than1.5 million Rwandans out of 10 million connected, it’s evident that the potential within this sector remains large.
Furthermore, the telecoms regulatory body, RURA estimates that the economy needs to connect over 60 per cent of the population by the year 2012.
But for this to be achieved, our telecom companies need to design realistic and attainable strategies that capture the millions left unconnected, especially in the rural areas.
Therefore, with the entry of Tigo, Rwandans can only hope that this marks a revolution within the telecoms sector that will eventually translate into affordable, reliable and innovative products on the market.