Just after BRALIRWA has celebrated 50 years in existence the company has now unveiled a new beer called ‘Turbo King’. BRALIRWA is the French acronym for country’s sole beverage and alcohol producer called Brasseries et Limonaderies du Rwanda.
According to Alexander Koch the Commercial Director of BRALIRWA, Turbo King will be commercially launched within the next two weeks.
“Our consumers needed a strong beer, richer in colour with heavy ingredients and now here we have it,” Koch said.
BRALIRWA is jointly controlled by the Heineken Company with a 70 percent stake and government with a 30 percent interest. The BRALIRWA range of brands includes Primus, Mützig, Amstel, Guinness, Heineken and is the license holder of the products range of the Coca Cola Company in Rwanda.
The new brand, ‘Turbo King’ is of high quality strong brown beer with 6.5 percent alcoholic content. Officials said that it is a full-bodied beer with a pleasant taste and it will be distributed in 72cl brown bottles stamped with a black, red and yellow label exhibiting a powerful lion.
“The 72cl battle of Turbo King will be sold at Rwf 800, and will be distributed in the whole country just after the grand launch,” Koch told the reporters at the BRALIRWA main plant in Rubavu.
In 2008 over $6 million was invested in its Gisenyi brewery to increase capacity and further improve quality. The production capacity is currently 1.100.000 hl per year and over 130 million of bottles are produced annually under the highest quality controls.
According to Anita Munyaneza, the Communication Manager of BRALIRWA it is the first time in 8 years that BRALIRWA adds a new product in the company’s beer portfolio.
According to Koch, the company is doing research on the project to introduce another soft drink
“The market in Rwanda is growing double digit, and we hope that the economy will continue to grow healthy and we are happy to be part of the development,” Koch said.