Professor Aimable Twagilimana

Of chickens and pigs: A customer-based view of business strategy (Part IV)

LET’S talk about Compounding: Compounding is another corporate strategy. It consists of adding new products with the same business model.  Star uses Amazon.com and Wal-Mart as examples of compound businesses. Amazon.com started its Locust business with books and later on added other...

Thursday, May 16, 2019, 12:13 AM

Of chickens and pigs: A customer-based view of business strategy (Part III)

After looking at the customer, the business has to develop a value proposition, that is, how it helps customers to solve their problems. Whatever model a business works with, the value proposition has to be compelling. For the Locust business, because customers are elusive though many, it can...

Wednesday, May 8, 2019, 12:00 AM

Genocide deniers at U.S. varsities

Research-based evidence shows that many Americans, especially in the 18-34 age group, do not know about the Holocaust and other genocides, including the 1994 Genocide against the Tutsi. The same evidence, however, reveals tremendous support for genocide education in U.S. high schools, colleges,...

Sunday, March 31, 2019, 2:47 PM