Rwanda - PSG deal: How social media reacted to the partnership

PSG players wore Visit Rwanda kits on Wednesday.

Rwanda and French Football club Paris Saint Germain (PSG) on Wednesday announced a three-year sponsorship deal. This was Rwanda's second partnership deal with a football club following on a three year deal with Arsenal FC last year.

Explaining the deal, Rwanda Development Board's CEO, Clare  Akamanzi told The New Times that partnering with PSG, a famous European club is another platform to take Rwanda to the world. 


The sponsorship agreement will promote Rwanda's tourism destinations and Made-in-Rwanda initiatives such as fashion, arts and coffee and tea. 


It was also revealed that Rwanda will be the exclusive suppliers of coffee and tea at Parc des Princes, (PSG’s home stadium) with effect from next season.


The New Times compiled social media reactions from selected individuals about the Rwanda-PSG partnership.


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