In a splendid cocktail ceremony at Villa Portofino hotel, Inyange Industries launched two new juice flavours, Guava and Cocktail nectar juices in their juice family. The Inyange guava and cocktail nectar juices are 100% natural since they are made of all-fruit concentrates, giving them an authentic and delicious taste rich in vitamins. The Deputy Managing Director at Inyange Industries, Anita D. Muhire, said that it is satisfying to finally see the result of their project coming to life. “As part of the Inyange team, I can’t help but feel proud of the leaps and bounds the company is making in terms of product innovation, be it for the purpose of becoming a more environmentally-conscious organisation or catering to our consumers’ need for a more diverse product offering.” She added that, “Here at Inyange, we leave no stone unturned when it comes to satisfying our customers by manufacturing quality products. Inyange Industries felt that this is the time to tap into innovation and creativity by producing other new juice flavours for their clients. “We live in an age when our consumers are becoming more and more discerning with the products they consume, a fact that spurs manufacturers to leave their comfort zone and tap into ideas and innovations that were never explored before in order to satisfy their customers,” said Muhire. As one of the biggest beverage brand in Rwanda, Inyange Industries is always looking to meet and exceed customer expectations and believe the newest additions to its premium natural juices line-up will do just that, she added. These juices will complement the already existing flavours; passion, mango, pineapple, apple, and orange. They are already available in stores across Kigali, and clients are urged to come and taste the new flavours, one carton will be sold at approximately Rwf 2000. Inyange Industries is a leading food processing company in Rwanda, manufacturing a variety of products under their brand name- “Inyange.”The Inyange brand has been operating since 1997. However, it wasn’t until 1999 that it began operations including processing and selling pasteurised milk and yogurt. In 2001 the plant introduced mineral water processing and packaging.
