Emirates celebrates African artistes in new brand advertising campaign

Emirates celebrates spirit of Africa in latest brand campaign. Net.

In a bid to take the message of ‘New Africa’ to the world, multiple award winning and fastest growing airline, Emirates is celebrating the talent, energy, creativity and global appeal of Nigerian and African artistes in its new pan-African brand advertising campaign.

The campaign video highlights the achievements of Nigerian born Abiola Oke and amplifies the energy and rich potentials of Africa.

The campaign also features an original song with energy-filled music and inspiring lyrics that reflects the beats of contemporary African electronic club music.

Produced by Blinky Bill, the song has popular sounds and rhythms that are currently dominating the radio, blasting out of taxicabs and on the dance floors across the continent. Music is a unifying language not just across Africa, but around the world. The song does away with cultural clichés and instead celebrates the vibrant energy of contemporary Africa.

Oke left New York and a career on Wall Street at the age of 31 to return to his hometown Lagos, Nigeria, as the CEO and Publisher of OkayAfrica - a digital media platform. His business is dedicated to African music, film, culture and entertainment. Paying tribute to a new generation of African disrupters who are making their mark globally across music, fashion, literature and the arts, the campaign celebrates the cultural renaissance taking over Africa.

The short films produced by the BBC (British Broadcasting Corporation) for Emirates, tells the stories of unique individuals from different parts of the continent. Poised to become cultural ambassadors for Africa to the world, they share a common passion to bring their global exposure and influences to their own local journeys, as they discover what it means to be home.



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