Facebook has launched key resources to help faith groups stay connected and engaged during the current COVID-19 outbreak. The resources include the “Faith on Facebook Resource Hub” and the Faith on Facebook toolkit, both providing guidance and step-by-step tips that faith-based groups can use to keep their communities engaged while observing social distancing. The tools are part of Facebook’s ongoing efforts in keeping communities safe, connected and informed during this pandemic. Some of the tools that faith-based groups can use to connect with their communities during the COVID-19 outbreak include; Facebook Pages where users can explore how to build an active and engaged audience of faith communities, advice on posting interesting content, as well as creating events and using groups for discussions. Facebook Groups will also allow people to come together around a common cause, discussing issues and ideas, posting photos and sharing related content. The tools include Facebook Events where participants can host virtual events using Facebook Events to spread the word. The social media company will further support Faith Based Communities by utilising WhatsApp where they can send bite sized sermons or recordings through the voice note feature on WhatsApp to members, using either the dedicated broadcast list function or creating a New Group list. The social media platform will also allow users to host watch parties for their respective groups, choosing videos that are relevant to their community and invite members to join and discuss. The tools also include the popular Facebook Live provision which allows live stream of events and performances, utilizing interactive features such as reactions, shares and comments enabling communities to further engage their audience. Commenting on the development Facebook Africa Regional Director Nunu Ntshingila said that they are seeking avenues to give people the power to build community and bring the world closer together. “We know that faith leaders across Africa are grappling with the unexpected challenges in serving their members digitally, and we’re committed to providing them with the resources and tools to support them as much as possible. Our ultimate goal is to equip faith-based communities with the tools to help them continue faith conversations throughout the pandemic,” she said.
